How to Make a Good Brochure for Business
What Is a Business Brochure?
Business brochures are printed publications that usually provide information about products and services of a company. As practice shows, well-written brochures can have much more impact on potential customers than any other printed product. In the following article we will tell you how to make a business brochure and what moments to consider to do all the best.
Brochures can serve a great service during seminars, presentations, and various kinds of events. An ideal brochure attracts attention, awakens interest in companies’ products or services, and leads to the desired action. Good design is very important, as even the most interesting content will be useless if the client doesn’t want to read it.
The Benefits of Brochures
To access the company’s site, the client needs to access the internet and your website should be mobile friendly. Also, brochures come in handy during meetings and presentations. Your clients won’t be distracted by taking notes, as all needed information can be found in the brochure.
Helps to make a certain first impression.
A brochure can represent your company in a certain light. Leaving it after a meeting with client or partner will be better than just telling them to visit your website.
Creates a trusting relationship.
A brochure can instill confidence and make you more open and credible in the eyes of customers and partners. Putting effort into creating high-quality publications will show that you are a real company with long-term plans.
For example, let’s say your company provides a certain group of products. To raise your sales you can include brochures with your marketing strategy. With the help of a brochure your customers can comfortably sit in a chair and look through the assortment of products they need on the pages of your brochure.
Step-by-Step Guide on How to Write a Brochure for Business
1. Think about the purpose of the brochure.
Where do you plan to distribute it (via mail, placement, office distribution, during shows, etc.)? What impact should it have? How much money can you spend on its publishing? What people or companies will be involved in its production? All these answers will help you see the overall picture and make an action plan.
2. Understand your audience.
People are interested in the things that help them solve their problems. Understand the needs of your potential client. What will he or she do before making a purchase?
3. Gather the information that should be highlighted in the brochure.
Create an eye-catching headline for the title page. Think what will be interesting to your clients, write brief and clear text, and encourage the reader to keep the brochure. Use a conversational tone and interact with the reader. Some brochures contain helpful tips, customer reviews, etc. At the end of the brochure, write a call to action.
4. Divide text into blocks for each panel.
Make informational blocks and don’t overload pages with text. Usually a brochure has an intro section (about us), information about the product or service, and contact details.
5. Choose pictures.
Choose high-quality photos of your products and the logo of your company. Also, you can use photos of your team members or the photo of your office.
6. Create an eye-catching design. You can use available services with ready-made templates or create the design from scratch.
Think what type of folding will be used analyzing your photos, text, and the purpose of the brochure. Choose the type of paper, size, and quality that will be used for print.
7. Proofread the text and check the design.
Check the text of the brochure for mistakes, sentences that run off the page, and spelling errors. Also, check whether the text and graphics fit together and look as a whole.
8. Print it!
First, you will need to create a pre-print version to see whether the elements of the design, text, and printed materials look good. Then print the final version using your own sources or via a print company.
Tips to Consider While Writing a Business Brochure
- Simplicity is the key. Don’t try to impress your client with a complex design or bright colors. Think about a minimalistic style.
- Think about the cover. Usually, the average customer spends five seconds reading the cover and deciding whether it is worth their attention. That’s why you should pay the most attention to the cover of your brochure.
- Experiment with design and format. Pick extraordinary pages, 3d effects, etc. For example, if your company sells wheels, make the brochure pages in a wheel form. Consider practicality: the brochure should be easy to handle in a pocket or bag.
- Create a table of contents if your brochure is more than eight pages long. Your client should easily find the needed information in your brochure. Use bullet points for the lists.
- Pay attention to details. Change fonts to create a certain atmosphere, or round the corners to make your brochure more comfortable.
- Use positivity and humor. Many booklets look too formal: similar format, photos, and text. This will only bore your client, who will receive “just another” brochure. Add a little bit of humor to make your client smile.
- Make it short. Spare your readers time and save the planet. Don’t try to tell everything about your company or product. Choose only key features that will be interesting to your reader.
- Give your clients a chance to choose. Create several variants of your brochure to make it attractive for various groups of clients.
- Add a QR code that will lead to your website or online catalog. This will immediately focus the client on the information you need.
- Check your website before mentioning it in the brochure. If you will decide to put your website on the brochure, make sure that your landing page looks good and navigation on the site can easily help the client make the order.
- Post an electronic brochure version on your website and social networks. Share your creation with existing and prospective clients.
But remember, having a “wow effect” shouldn’t be the main goal of producing the brochure. A good result will be increasing sales by attracting new customers with an effective brochure. You need an attractive design to invite the reader to visit your site or contact you for making a purchase. Hopefully, our guidelines and advice on how to create a business brochure have helped you a bit. Check also our business brochure examples. We wish you success on creating a truly effective brochure with ease!